And, facing challenges on the ground. Ethiopia’s Internet penetration is at 3 percent, according to Freedom House—an independent watchdog organization based in Washington D.C. The second most populated country in sub-Saharan Africa is unable to shake off protests that started in November of 2015. Activists promoted the popular unrest on social media. The protests that started in late November and caught international media’s attention demanded a halt to Addis Ababa Integrated Regional Development plan also known as Addis Ababa Master Plan at the time. Before the mainstream media picked the stories up, Twitter and Facebook were on the scene.
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